Author: Einat Katzenell

Einat Katzenell /

Overlooking the “Whereas” Clauses

“Whereas” clauses carry declarative and commercial value, as well as legal implications on the contracting parties in the event of a dispute down the road. It is therefore important to give them due consideration in advance in order to avoid and avoid unnecessary obstacles later on.

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Einat Katzenell /

The Sad Reality of Founders’ Separation

It’s extremely unfortunate, but the sad reality is that startups often close down when founders experience a falling out. When I step in, my goals are to offer tools and solutions that will enable the company to continue operations seamlessly, mitigate loss of value, and when possible – help the parties separate on amicable terms enabling the founders to maintain their good reputation and continue doing business freely in this small industry.

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Einat Katzenell /

Major Issues with Milestones

Including milestones in commercial agreements enables us to set expectations between the engaging parties and link compensation to achievements. We advise our clients who are contemplating the use of milestones not to fall for their seemingly straightforward appearance, and to take the time to consider potential issues that may arise down the road.

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Einat Katzenell /

Accelerating Braintech Innovation

While other areas of high technology categorically take a B2B or B2C approach to marketing, Braintech doesn’t quite fit the common rubric. Consider the identity of your customers (the who) and the means by which they’re going to pay for your product (the how) – it’s plain to see that neurotechnology is in a class of its own.

Resolving the who and how issues at the very early stages of development is critical, because even though achieving scientific validation is fantastic – proving something works doesn’t in and of itself mean that it can be commercialized.

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Einat Katzenell /

Seed and Pre-seed Benefits

When presenting your startup to potential investors, there are two advantages available under Israeli law that you might want to emphasize, which could make investing in your startup much more attractive, particularly at the seed and pre-seed stages.

The first advantage is the tax benefits under the “Angels Law”, and the second is the $1:$1 grant under the “early stage companies” OCS program.

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Einat Katzenell /

Cybersecurity Execs Losing Sleep

while cybersecurity entrepreneurs might have it relatively easy convincing Angels and VCs of their business opportunity, viability, and immediate need and market size, they’re having the hardest time finding qualified employees to take their ideas forward.

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Einat Katzenell /

IBT’s monumental effort to promote neurotechnology

Brainnovations is a unique accelerator program that provides tailored education, mentoring and support to early stage projects in the brain space. For the duration of the program participants receive one-on-one consultations and support from world class mentors, are guided by industry experts on the ins and outs of establishing a life science startup, and gain access to IBT’s extensive network of opinion leaders, research institutions and investors and more.

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