Author: Einat Katzenell

Einat Katzenell /

Accelerating Braintech Innovation

While other areas of high technology categorically take a B2B or B2C approach to marketing, Braintech doesn’t quite fit the common rubric. Consider the identity of your customers (the who) and the means by which they’re going to pay for your product (the how) – it’s plain to see that neurotechnology is in a class of its own.

Resolving the who and how issues at the very early stages of development is critical, because even though achieving scientific validation is fantastic – proving something works doesn’t in and of itself mean that it can be commercialized.

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Einat Katzenell /

Seed and Pre-seed Benefits

When presenting your startup to potential investors, there are two advantages available under Israeli law that you might want to emphasize, which could make investing in your startup much more attractive, particularly at the seed and pre-seed stages.

The first advantage is the tax benefits under the “Angels Law”, and the second is the $1:$1 grant under the “early stage companies” OCS program.

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Einat Katzenell /

Cybersecurity Execs Losing Sleep

while cybersecurity entrepreneurs might have it relatively easy convincing Angels and VCs of their business opportunity, viability, and immediate need and market size, they’re having the hardest time finding qualified employees to take their ideas forward.

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